SAR - Affiliate Marketing - Success Factors

SAR - Affiliate Marketing - Success Factors
(CopyRight 2010; Benjamin Goh)
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S for Synergy between both Parties.
In affiliate marketing, there must be synergy between the businesses of both parties. There must be common ground where both parties core competencies lie. And in this common ground, both parties are assisting each other in achieving their individual specific business missions and profitability. This is important as this will mean having the same target market.
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A for Advantages to both Parties.
Mutual benefit is critical to sustain the relationship and cooperation for affiliate marketing. This implies mutual tangible (e.g. financial) benefits and intangible (e.g. social) benefits.
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R for Right at Home.
As in synergy and advantages, it is most essential that the company in question is RIGHT-AT-HOME. For example, a company going for the online business, should be named as an online business company. It should be simple and easy to remember. An example would be "ebay" rather than "Electronic Marketplace Corporation" (or EMC). Other areas would include corporate culture, way of doing business, form of marketing communications, etc.