CONFIDENT - Characteristics when picking Creative Talents

CONFIDENT - Characteristics when picking Creative Talents
(CopyRight 2009; Benjamin Goh, www.bensglobal.com)

C for Confidence to put their own unique personality onto a piece of paper and defending it.

O for Open, honest, generous and kind.

N for Not obsess with studying advertising annuals as these pollute their own personal understanding and lead to work that just isn't theirs.

F for Fresh and Original. Their work must show a sense of freshness and originality, not something that is copied from what's already out there in the market.

I for Initiative. This is critical to achieve unique ideas as initiative allows them to seek for more and want to be better. Initiative also breeds more ideas to be shared freely.

D for Dependable. Many a times, we will come across creative people who are too overwhelmed with their creative world that they tend not to be able to prioritize their works. Help them to help ourselves. Help them to prioritise and learn the value of being dependable individuals. In this fast moving world.

E for Excellence and not perfection. One who seeks excellence breeds excellence but one seeks perfection will discover frustration and burn-out. As such, excel is the way to go; always striving to have the best within time, budget and quality standards.

N for Network. Its extremely important for these talents not to be an island but having a network or circle of creative professionals whom they can connect and share. Its not about seeing others work but more so, about listening to what others have to say about their work that really matters the most.

T for Team-player. Since all projects are not isolated, its important that they are also able to work in a team with the sales, marketing, management and other related functions in the company.