COST - Good Company Name to attract Traffic to your website

COST - Good Company Name to attract Traffic to your website
(CopyRight 2009; Benjamin Goh, www.bensglobal.com)

It is important to have a good name for the company in order to generate the right traffic and it is definitely costly to change a name. As such, consider the following when working on a good name and how it will generate the right traffic:-

C for Culture. A person's nationality and culture can most often be identified through her/his name. So, this is true for a company as well. The company name attracts the potential business partners (customers and suppliers) as it would reflect the type of business or industry that the company is in. As such, a good company name will, naturally, generate traffic from the appropriate market or industry.

O for Online. If a company is into online business, then the company name should be an online name and not just any company name. Most companies who have been in brick and mortar business for many years suddenly decided to go for a share of the online business but never adopt a new online name. Such companies online business will normally fail. A new name that is more internet-savvy is the best practice for going to an online business.

S for Simple and special. A simple and yet unique name is key to generating traffic for online businesses. If one has difficulty in just trying to read the name, how else would one remember the name itself. As such, keep names simple and unique so that your target market can easily search for your company website or products readily when the need arises. As such, a good company name is easy to remember within its specific industry or market. An easy to remember name will, naturally, generate traffic from target market who will easily remember their company name when a need arises.

T for Traffic. Its great to generate traffic but the more important issue would be generating and attracting the right traffic, your target market.